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By: Michael Feiner
Hi Brian, A little late into the discussion but here, nonetheless. Interesting post – not your common Web Analytics 2.0 topic. Can the hybrid approach really justify itself? Is it not possible for...
View ArticleBy: Brian Clifton
Hi Michael You make an excellent point. However I don’t think any one web analytics tool can achieve everything. The metrics that impact the performance of a commercial web site not only includes...
View ArticleBy: Michael Feiner
Hi Brian, I agree and would go further – web analytics cannot achieve everything. I often find that survey data or usability testing could provide as good a starting point as web analytics data. I’ve...
View ArticleBy: Brian Clifton
Hi Michael I too am surprised that Nielsen//Netratings and Hitwise have not made more out of the tools they acquired – Red Sheriff and Hit Dynamics respectively. Closing the loop with on-site and...
View ArticleBy: Ernesto Gluecksmann
Brian Clifton said it. Urchin 5 is a hybrid analytics tool. Their page tagging technology is referenced into the log files and thing churns out statistics pretty well. You can have both Google...
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